We're here to change the worlds relationship with money forever
Wingman helps you understand your money in a way that feels personal, motivating and built around you. Welcome to the money app you’ll actually want to come back to.
We believe the future of money is personal.
Our mission is a world where money feels less stressful, less overwhelming and far more personal.
We want managing your finances to feel simple, engaging and built around you, with tools and experiences that give people a reason to come back every day.
Why we show
up every day
up every day
Most people know they should be better with money. They just don't have a reason to care — until it's too late. We've all felt it: the anxiety of not knowing where your money actually goes, the guilt of another month slipping by without progress. That's the problem we're obsessed with solving. Wingman exists to turn financial awareness into financial momentum — one score, one habit, one win at a time.
We want to change the way people do money forever
82%
Of Aussie Gen Zs feel financially stressed.
They want to feel more in control, but most do not know where to start.
64%
Of Gen Zs are living paycheck to paycheck. Most feel like they are constantly behind, even when they are trying to improve.
Money apps have
an engagement problem.
Most people download them, check them once or twice, then never come back. They track your money, but they do not motivate you to improve it.
The next generation deserves better.
More personalised. More engaging. More motivating. A money app people actually want to come back to.
What we've done so far
Meet the team
getting us there
We're a small team with a big obsession — making financial health something people actually want to engage with. Different backgrounds, same belief: that the right tools and the right motivation can change how our generation thinks about money.
Co-founder and CEO
Sam Holt
Sam is the Co-Founder and CEO of Wingman. With a background in business and technology, Sam has always believed that money should feel more personal, more motivating and far less overwhelming. After seeing how disconnected and uninspiring traditional finance had become, he set out to build something entirely different. Sam’s mission is to redefine the way a new generation experiences money, creating a platform that helps people feel more confident, more in control and more optimistic about their financial future.
Co-Founder and CTO
Joel Beaton
Joel is the Co-Founder and CTO of Wingman. With a background in software engineering, Joel is responsible for building the technology behind the platform and bringing the Wingman vision to life. He believes the future of money should be intelligent, seamless and built around the user, not the institution. Joel is focused on creating the tools, systems and experiences that will help millions of people better understand, improve and stay on top of their finances.
